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Brand Manager Bitesize Category (M&Ms and Skittles brands) - вакансия 147052

Марс, Wrigley

Дата обновления: 01.09.2018

Город: Алматы

Тип занятости: Постоянная



Текст вакансии:

Purpose of the job:

This roles exists to develop and execute winning strategies for M&Ms® and Skittles® brands, including defining their role in confectionery business, relevant portfolio and pricing approach, media mix, as well as bitesize category activation approach.

Responsibilities:

Portfolio management

  • Lead development and deployment in CEAB region bitesize activation strategy in line with regional and global OGSMs
  • Lead M&Ms® and Skittles® portfolio performance reviews in CEAB region to feed into SOP+ cycle reviews
  • Build consumer and customer relevance via multiple activations at maximum reach points
  • Manage delivery of M&Ms® and Skittles® activity calendars against aligned set of KPIs, initiate corrective actions if needed
  • Oversee and recommend M&Ms® and Skittles® pricing strategy
  • Identify & capture market, competitors and consumer insights that provide foundation for brand strategy. Lead and monitor the initiation of the necessary market research with CMI team

Media

  • Lead development of media strategy and plan for M&Ms and Skittles within 3R framework, to achieve effective media mix

Brand Management

  • Guide deployment of M&Ms® and Skittles® brand strategies and plans in the market, including bitesize activation approach
  • Ensure translation of Brand Compass into brand activities that tell the consistent, engaging brand story and build distinctive brand assets
  • Lead implementations of agreed brand activities in line within SOP+ cycle according to the stages&gates process. Evaluate the results of activities, codify and leverage learnings.
  • Ensure excellence of brand activities execution via effective cross-functional cooperation

Requirements:

  • University Degree
  • At least 2 years of experience in marketing function in MNC
  • Language skills: English – Advanced level

Competences:

MLC’s:

  • Problem Solving
  • Strategic Agility
  • Motivating Others
  • Conflict Management
  • Functional Technical Skills
  • Priority Setting
  • Drive for Results

Functional Competencies:

  • Media Planning
  • Lead To Grow: Turning Insights into Actions
  • Create compelling strategies and plans


Контактные данные:


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