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Digital Marketing Manager & E-commerce - вакансия 292032

Дата обновления: 02.05.2021

Город: Актау

Тип занятости: Постоянная



Текст вакансии:

Responsibilities:
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  • Maintaining our digital presence across all digital channels.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Collaborate with internal teams to create a synergy between teams.
  • Collaborate with agencies and other vendor partners.
  • Manage & Audit the owned digital properties including OTAs and ticket sale partners
  • Optimize the spent and performance based on the insights & business KPIs.
  • Attend meetings with 3rd parties on behalf of the companies’ digital marketing team.
  • Utilize customer and site visitor analytics to make data-driven decisions and derive insightful UX enhancement hypothesis that will optimize the shopping and navigational experience on the website.
    • Actively participate in development of A/B testing strategy to continuously optimize onsite user experience with the eCommerce team.

Requirements:

  • • University graduate,

    • Fluent in English & Russian, Turkish (advantage)

    • At least 3 years of experience in sales & marketing

    • Excellent communication skills and ability to work in a team environment.

    • Strong digital marketing & e-commerce skills

    • Experience with OTA ( Booking, Expedia & trip advisor) and their sponsored partnership options

    • Skills In tracking and analysis tools such as Google Analytics & Datastudio

    • Skills in data analysis & reporting interfaces of advertising platforms

    • Experience in using Omni-channel marketing & automation tools (preferably)

    • Skills in budget management

    • Ability to multi-task effectively

    • Ability to read & analyze data

    • Computer skills in MS Word, Excel PowerPoint, Keynotes and Photoshop (preferably)

    • Strong knowledge of revenue, analysis and KPI dedicated tracking



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